Aloha Spirit Law Print Ad

The Aloha Spirit Law Print Ad was to create social awareness about something I felt strongly about. I choose The Aloha Spirit Law, which is a REAL law from 1986. I feel that people are uninformed about the fact that it’s an actual law, which I found fascinating!

Part of the law is as follows: "Aloha Spirit" is the coordination of mind and heart within each person. It brings each person to the self. Each person must think and emote good feelings to others. In the contemplation and presence of life force, “Aloha”, the following unuhi laula loa (free translation) may be used:

Akahai, [ah kah hai'], meaning kindness, to be expressed with tenderness;

Lokahi, [LOH' kah hee], meaning unity, to be expressed with harmony;

'Olu'olu, [oh' loo oh' loo], meaning agreeable, to be expressed with pleasantness;

Ha'aha'a, [hah' ah hah' ah], meaning humility, to be expressed with modesty;

Ahonui, [ah hoh nui'l, meaning patience, to be expressed with perseverance

I wanted to share this information with the world as it is so powerful and amazing! I put the text listed above from The Aloha Spirit Law into each of the letters that spell ALOHA. I want people to understand the meaning behind each of the letters that spell the word, Aloha. I left them in Hawaiian so they would learn the meaning in the native language. In the corner of the print advertisement, I put, “To view the full extent of The Aloha Spirit Law so people can read it on their own and believe that it is real. The triangles represent strength, guidance, and protection based on Polynesian legends and symbols.

If you would like to read The Aloha Spirit Law in its entirety, please click here.

Made in Adobe Illustrator.

Fonts: Futura PT Medium (Hawaiian text)
Futura PT Condensed (Inside Aloha)
Futura PT Book (Website)
Old Man Eloquent (It’s the law.)

Colors: Red #bc2625
Yellow #fcd40c
Red Triangles #8b1724

MY Passion Project

I really want to spead the word about THE ALOHA SPIRIT LAW so I used my design, made it better fitting for a shirt and put in on a T Shirt!

If you would like to purchase an Aloha Spirit Shirt, please click HERE.

(Front design on chest)

This is the crown from The Hawaiian Coat of Arms where I enclosed the title and statues of The Aloha Spirit Law. The Hawaiian Coat of Arms symbolizes the monarchy and normally includes the state motto:

Ua Mau ke Ea o ka ʻĀina i ka Pono

which was adopted in 1959 It is translated as "the life of the land is perpetuated by righteousness."

The motto alludes to King Kamehameha III speech on Feb. 25, 1843

 
 
 
 
Previous
Previous

HCC Ad Campaign

Next
Next

Honolulu Surf Film Festival Brochure 2019